GRECOTEL HOTELS AND RESORTS PRÉSENCE SUR LES MÉDIAS SOCIAUX DE LA MARQUE MÈRE ET DES HÔTELS
Gestion multicanale des médias sociaux d’une marque internationale
The Challenge
Grecotel Hotels and Resorts wanted to develop further their presence on social media channels in order to correspond to its size and leadership position in the luxury hospitality market while communicating the brand’s portfolio, philosophy and key messages.
The main objective set was the update of the brand’s social media presence to appeal to a global audience with varied characteristics, creating awareness of the brand’s spectrum of products and services, in a consistent tone that communicates its key characteristics.
Interweave was also called to help establish a digital marketing mentality and understanding within the organization through a series of training workshops on all things social media. We worked closely with the Marketing Department of Grecotel Hotels and Resorts as one to develop a very clear strategy and an implementation plan.
The Solution
Interweave designed a concise social media strategy with the key goal in mind (awareness) that would engage audiences, showcasing the entirety of Grecotel Hotels and Resorts’ product portfolio and investing in cultivating relations with fans and followers in order to boost word-of-mouth as well as organic reach and engagement. At the same time, Interweave designed and carried out numerous training workshops for the organization’s in-house community managers, employees and marketing executives, aiding them develop a deeper understanding about the digital communication benefits as well as its nuts and bolts.
SERVICES
Content Strategy & Development
Listening Monitoring & Analytics Reporting
Social ads creation and management
Social Media & Community Management
Social media policy design and implementation
Social Media Strategy & Campaigning
Social Media Strategy & Planning
Social media trainings for in-house community managers and other stakeholders
LAUNCH DATE
May 2014
IMPACT
After 18 months, Grecotel Hotels and Resorts has a lively community in each social media platform with which close relations are built and sustained before, during and after the guests’ visit at a Grecotel property, resulting in an engagement rate 7 points higher than the industry average (organic results).
Paul Sp
@northanstar1
@Grecotel hey... Not sure if it was you who arranged an extra special something for us but if it was, thank you so, so much Paul & Pete
Grecotel
@Grecotel
@northanstar1 we hope you enjoyed the extra special something! Have a great stay! :)
Suzanne George
I love this hotel, many happy memories
GRECOTEL HOTELS & RESORTS
So happy to hear you have happy memories from your stay Suzanne.
grecotel
Vibrant colors, magical images : An ode to the Cretan sunset. #GrecotelWhitePalace #Crete #sunset #colors
mayattyrrell
Takes me back to our stay at The White Palace in the summer - my family and I had a wonderful time
LETS'S TALK IN NUMBERS [motherbrand channels organic growth]
3.400
posts on properties, rooms and suites, family vacations, luxury, MICE, weddings, beach, pools, activities, gastronomy, special events, offers, HR, awards
321.008
interactions on facebook and twitter
10.6
engagement rate three times the industry average
11.000
unique engaged users / month (facebook only)
128
hours of social media training for in-house community managers and organization stakeholders
15
Social media pages for 15 hotels
3
policy documents
Mission accomplished!
Gold Best Overall Brand Presence in Twitter
Gold Overall Social Media Presence
Gold Best Use of Social Media for a Corporate Brand / Travel-Leisure
Platinum Best Use of Social Media for a Corporate Brand
We use cookies to ensure that we give you the best experience
on our website.
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and
access to secure areas of the website. The website cannot function properly without these cookies.
Preferences
Preference cookies enable a website to remember information that changes the way the website
behaves or looks, like your preferred language or the region that you are in.
Statistics
Statistic cookies help website owners to understand how visitors
interact with websites by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads
that are relevant and engaging for the individual user and thereby more valuable for publishers and third party
advertisers.
OK
interweaveagency.fr uses cookies for various purposes. To learn more about the cookies click here. You may adjust your cookie settings at any time by clicking here. Please indicate whether you agree to the use of cookies: